Target Adjusts Its Pride Collection Amidst Previous Controversies

If you usually buy Pride clothing at Target, you may need to search elsewhere starting next month.

The business recently declared that they will be reducing their choices this year as a result of conservative backlash, which caused sales to decline.

Target has long been a strong and outspoken supporter of the LGBTQ community, but after a women’s swimming suit that was deemed to be “tuck friendly” was seen in one of the stores last year, the retailer was severely criticized by conservatives.

Online rumors circulated that it was marketed for kids. But it wasn’t.

While many conservative activists boycotted Target, some went a step further and set fire to the store’s Pride displays and threatened staff members.

Eventually, Pride apparel was removed from a few Target locations.

The store said this year that they will exclusively sell carefully chosen “adult apparel,” “home,” and “food and beverage” items in response to consumer input.

Target’s website and a few specific stores will offer products from their 2024 Pride line for sale to customers, “based on historical performance.”


The firm said in a statement to CNN that even with the items being reduced this year, it is still “committed to supporting” the LGBTQ community.

“Our top priority is to establish a hospitable and encouraging work environment for our LGBTQIA+ team members, in line with our company’s care culture for the more than 400,000 employees.”

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