A message that was placed on the front window of a Kewaskum, Wisconsin, Dairy Queen restaurant garnered attention and is currently making the rounds online. The sign clearly states that the restaurant is politically wrong and highlights how often it utilizes holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the
Veterans receive free sundaes, the US flag, and expressions of gratitude for serving in the armed forces on Veterans Day.
Kevin Scheunemann, the franchise owner, justified the sign by stating that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation. According to Scheunemann, he put up the sign in response to a customer’s grievance over Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues.
After an Oregonian tourist posted a picture of the sign on Facebook and expressed concerns about the message’s alleged exclusivity, the sign lately attracted a lot of attention. The initial post attracted a lot of attention before it was taken down.
While some people support the message on the sign, others have personally attacked the person who shared the image and voiced their opinions. Contrarily, local company owners support Scheunemann’s decision to put up the sign, saying that customers are free to leave the restaurant if they disagree with its principles.
Because they believe the sign represents the owner’s ideas, the residents of the tiny village of Kewaskum seem to accept it without question. Dairy Queen, as a company, has stated unequivocally that it opposes Scheunemann’s approach and that the sign represents the views of this particular franchisee alone. The company stated that they expect all franchisees and staff to treat every customer with dignity and respect, regardless of their religious beliefs.